Dive into the world of eco-friendly materials that are revolutionizing the sneaker industry, from recycled plastics to plant-based textiles. Explore how these sustainable alternatives contribute to a greener planet.
Let's start off with probably one of the most well knows brands to be fighting for sustainability and that's Adidas. Back in 2015, they teamed up with the company Parley, through this collaboration they collected plastic waste from coastal communities and beaches before it went into the ocean and brought it back to life in the form of a pair of sneakers.
Adidas didn't stop there though, they took this love for sustainability and saving the oceans to the next level, by the end of 2020 more than half of the polyester used in their sneakers was recycled polyester taking them one step closer to their goal of completely cutting out the use of virgin polyester by 2024.
Obviously, Adidas wasn't going to be alone in the strive for more Ethical manufacturing methods as in 2019 Nike joined the fight with their "Move to Zero" campaign.
With full knowledge that the Environmental Impact fashion can have, Nike wanted to help do something about it so they went on a mission to put their carbon footprint to zero alongside having zero waste to help protect the future of sports.
But what is Nike's "Move to Zero" Campaign? Well, it's very simple it's sneakers made with green materials, like Adidas, Nike is using plastic bottles that were on their way to landfills to create the uppers of their Flyknit sneakers, they didn't stop there though, since the release of the campaign Nike has also started recycling old sneakers and turning them into running tracks, playgrounds and courts with the "Reuse-A-Shoe" and "Nike Grind" programs.
It's not just the sneaker world that's concerned about the Environmental Impact of fashion though there are so many streetwear brands that are dedicated to this cause, our favourite right now is Broken Planet with their loud designs echoing the current state of the world and high-quality GOTS (global organic textile standard) certified organic cotton it's easy to see why this brand has skyrocketed in popularity over the past few years
overall there are so many brands trying to help the world become a more sustainable place whether that be through preowned items or using recycled materials everyone is trying to play their part and we love to see it.